Innovation and renewal do not only require creativity and knowledge but also courage. I took inspiration for our latest range from my everyday life with horses and riders. Through a demand perspective parallel with influence from the fashion industry, I saw a need to enable stable rugs to be stored in a smoother way, space is clearly limited these days.
For years? jackets and vests in super light material have become a base in everyone?s every day wardrobe. Why not an ultra-light weight horse rug in a smooth packaging? Perfect in many different aspects, less packaging, easy to store, less weight for the horse to carry.
This resulted in our new stable rug series that we named ULTRA Light, which with its functional, thoughtful and fashionably sporty design becomes a new must in every stable.